BLACKPINK's Electrifying Comeback: 'JUMP' Ignites the Music World!

After a three-year hiatus that felt like an eternity to their devoted fanbase, global phenomenon BLACKPINK has officially burst back onto the music scene! On Friday, July 11, 2025, the powerhouse quartet — Lisa, Jennie, Rosé, and Jisoo — unleashed their highly anticipated single, "JUMP," accompanied by a jaw-dropping music video. It immediately sent shockwaves across digital platforms and fan timelines worldwide.

The Return Everyone Was Waiting For: 'JUMP' Is Here!

Months of fervent speculation and anticipation culminated today as the mystery surrounding BLACKPINK's comeback finally dissolved. "JUMP" is now available on all major streaming services, proving worth every moment of the wait.

The track is paired with a visually explosive music video that flawlessly showcases each member's undeniable charisma, distinct style, and powerful, precision choreography. BLINKs (BLACKPINK's loyal fans) are already going wild as the members commandeer the streets in a chaotic, thrilling spectacle unlike any BLACKPINK video seen before. Within moments of its premiere, the internet was flooded with ecstatic reactions, praising the bold visuals, infectious beat, and the group's signature, electrifying energy.

Building the Buzz: 'JUMP' Teasers Set the Stage

BLACKPINK skillfully built immense hype earlier this week, kicking off their comeback tease on July 7. A dramatic 30-second teaser offered a captivating glimpse into the world of "JUMP," featuring a glowing city skyline adorned with colossal billboards displaying stunning visuals of Lisa, Jennie, Rosé, and Jisoo. The teaser culminated with an iconic mural shot of the group, showing the girls standing confidently in front of it, leaving fans desperate for more. Though brief, this teaser undeniably captured global attention and swiftly went viral.

A Sneak Peek: 'JUMP' Debuts Live at the DEADLINE Tour

In a clever move, "JUMP" wasn't entirely kept under wraps until its official release day. BLACKPINK actually debuted the full track live just days prior during the opening night of their DEADLINE World Tour in Goyang, South Korea. Lucky fans attending the concert were the first to experience the exhilarating performance in real-time, getting an exclusive preview of what was to come. Attendees quickly flooded social media with clips, showering praise on the new track's innovative sound and captivating choreography. For those present, it was an unforgettable moment in BLACKPINK history.

A Fresh Sound: Retro Meets Modern in 'JUMP'

"JUMP" isn't just another dance-pop track; it's a meticulously crafted sonic experience. Produced by global hitmakers Diplo and JUMPA, the song brilliantly fuses modern pop sensibilities with a nostalgic dance energy. It notably incorporates a sample from DJ Da Hool's iconic 1997 electronic hit, "Meet Her at the Loveparade." This clever inclusion gives "JUMP" a distinct retro edge while maintaining a fresh, contemporary feel. The beat is undeniably punchy, the rhythm addictively catchy, and the lyrics are designed to stick in your head after just one listen.

Ending the Silence: BLACKPINK's Triumphant Return

"JUMP" marks BLACKPINK's first group musical release in three years, following their acclaimed second full-length album, BORN PINK, released in 2022. While the group did release "The Girls" in 2023, a special single tied to their mobile game, their musical output as a group had largely been quiet as individual members pursued highly successful solo ventures. With "JUMP," BLACKPINK hasn't just reentered the music scene; they've emphatically reclaimed their position at the top.